Post by account_disabled on Mar 4, 2024 2:24:36 GMT -5
Formatting links in an HTML file is very simple to do. Now, formatting links in a marketing email is more laborious. This, of course, is due to the numerous rendering differences presented by the different email programs out there. Let's start, then, with the basics. CHANGING THE LINK COLOR To avoid using that standard blue color for links, you can format your texts using CSS, which is supported by the main email programs. In the following example, we have linked text that is inside a table cell view rawformatando-links-email-marketing-cor.html hosted with by GitHub Note that the color was defined in both the alink tag and the tag tdwhere it is inserted. In email marketing, unfortunately, we need to work with this type of redundancy due to differences in HTML rendering presented by email programs.
Outlook.com, for example, does not show the correct color of the link when it is only defined in the tag a, and not in its parent element – the one where it is immediately inside. CHANGING LINK UNDERLINING In addition to color, the link tag also makes the text underlined by default. If you want to remove it, use the code presented USA Phone Number in this example: Acesse esse link view rawformatando-links-email-marketing-sublinhado.html hosted with by GitHub The value nonefor the CSS property text-decorationremoves the underline from the link. The value underlinefor this same property leaves the link underlined. In addition to these two values, you can test other visual effects using the blink, linethroughand overlineproperty values text-decoration.
LINKS TO DATES, ADDRESSES AND TELEPHONE NUMBERS ON TABLETS AND SMARTPHONES If you usually check the preview of your email marketing templates in email programs before sending - and if you include mobile applications in this testing routine - you may have noticed that some text excerpts appear with links, even if you don't use them. have created. These links appear in texts written in the date, address and telephone format to show the reader that they can interact with this information within the email. If the reader taps on a date link, for example, the default calendar app will open so they can create an event on the day in question. If the link tapped is for an address, the default maps app will open so the reader can locate the region on the map or plot a route. The telephone link allows an immediate call to that number. It cannot be denied that they are very practical usability features, but it is understandable that you would want to remove these links or, at least, leave them with the same appearance as the other links in your email marketing.
Outlook.com, for example, does not show the correct color of the link when it is only defined in the tag a, and not in its parent element – the one where it is immediately inside. CHANGING LINK UNDERLINING In addition to color, the link tag also makes the text underlined by default. If you want to remove it, use the code presented USA Phone Number in this example: Acesse esse link view rawformatando-links-email-marketing-sublinhado.html hosted with by GitHub The value nonefor the CSS property text-decorationremoves the underline from the link. The value underlinefor this same property leaves the link underlined. In addition to these two values, you can test other visual effects using the blink, linethroughand overlineproperty values text-decoration.
LINKS TO DATES, ADDRESSES AND TELEPHONE NUMBERS ON TABLETS AND SMARTPHONES If you usually check the preview of your email marketing templates in email programs before sending - and if you include mobile applications in this testing routine - you may have noticed that some text excerpts appear with links, even if you don't use them. have created. These links appear in texts written in the date, address and telephone format to show the reader that they can interact with this information within the email. If the reader taps on a date link, for example, the default calendar app will open so they can create an event on the day in question. If the link tapped is for an address, the default maps app will open so the reader can locate the region on the map or plot a route. The telephone link allows an immediate call to that number. It cannot be denied that they are very practical usability features, but it is understandable that you would want to remove these links or, at least, leave them with the same appearance as the other links in your email marketing.