Post by account_disabled on Feb 27, 2024 1:20:48 GMT -5
How to create YouTube video ads using Google ADS? Have you ever thought about boosting your videos on YouTube, but don't know how to promote your videos? In this article we will explain in a practical and summarized way how to create video ads on YouTube. The first step is to know that we have three ways, among the most common, of advertising videos on YouTube, they are: Discovery Video: Video ad format that will appear in YouTube search results. Video ads are highlighted in the search and marked with the text “ad”. They are made up of a thumbnail, which contains text and image. Skippable in-stream ads: Video ad format, AutoPlay, that appear before, during, or after another video on YouTube. (These are those videos that show the option to skip after 5 seconds) Bumper: Short-lived, AutoPlay video ad format that appears before, during, or after another video on YouTube. The video must be a maximum of 6 seconds long (These are those videos that do not have the option to skip the ad) . Step-by-Step How to Create Video Ads on YouTube Log in and/or create a Google Ads account . In the Page Menu, click Campaigns . Click the plus button and select New Campaign . Select one of the following goals: Leads , Website Traffic , Product and Brand Consideration , or Brand Reach and Awareness . If this step doesn't reflect what's shown in your account, select a campaign type first, then a goal. Select the Video campaign type . Give the campaign a name, select your budget and locations, and choose the networks where you want the video campaign to run. Choose the locations you want to target your campaign or where you don't want it to appear. Choose your customers' language. (Optional) Choose the devices you want your video ads to show on. You can target certain operating systems, device models, and carriers.
By default, your video ads appear on all eligible devices. (Optional) Edit your Poland WhatsApp Number campaign's advanced settings. Give your video ad group a name. Set a bid amount. Edit the targeting methods you want to use in your video ads. By default, video ads are shown to all viewers. Next to “Your YouTube Video,” choose a video. Next to “Video ad format,” choose a format. Enter the required information. Click Save and Continue . What are the available targets for creating video ads? Locations: You can choose the Cities, States or Countries in which you want your ad to be displayed. It is also possible to determine a radius of reach of a reference point, for example: 03 km radius from my company. Day and time You can set which times and days of the week your video ads will appear. Demographic information Define the age, gender and family income of who you want to view your videos Devices By default, YouTube video ads appear on all eligible devices (computers, smartphones, tablets, and TV screens). But it is possible to segment by Operating Systems (Android, BlackBerry, iOS, webOS and Windows Phone), Device Model (Apple, Samsung, LG, Nokia, Microsoft, Alcatel, Blu, Google, HTC, Intel, Lenovo, Sony, among others ), and Network Type (Mobile internet operators [Vivo, Claro, Tim and OI] or WiFi). Networks You can set whether your ad appears in YouTube search results, YouTube Videos, or Video Partners on the Display Network (Off-YouTube). Inventory type You can select an inventory type to show ads on content ideal for your brand, there are three: Expanded Inventory, Standard Inventory and Limited Inventory.
Expanded inventory Expands available inventory by displaying ads on some sensitive content Excludes extremely sensitive content, for example: Excessive foul language Explicit sexual content and nudity Explicit violence and serious injuries Standard Inventory Shows ads in content appropriate for most brands It applies the same exclusions as the “Expanded” option, but also excludes, for example: Heavy and recurring obscene language Heavy sexual content and discussions about sex Real or staged violence Limited inventory Excludes most types of sensitive content and limits your available inventory Applies the same exclusions as the “Expanded” and “Standard” options, but also excludes, for example: Mild obscene language Content with moderate sexual appeal Target Audience: Audiences are groups of people with specific interests, intentions, and demographics, as estimated by Google. These are the people you can show your ads to. Among the available target audience options are: Who are they Detailed demographic information such as: Parental status, Marital status, Education, Ownership status.