Post by account_disabled on Feb 18, 2024 1:56:19 GMT -5
Keep in mind that the recipient must give explicit consent in which they indicate through which channels they wish to receive information from the company. You can accept one, both, or neither. Do not abuse duplicate messages. We are not going to say that sending the same message by email and SMS is always bad practice, but it should be reserved for exceptional situations, urgent offers, security incidents or with a shipment.... As we have indicated, messages sent by SMS and email complement each other; That is, they are not the same nor are they sent at the same time.
Take into account sending times, especially for SMS As we indicated previously, the SMS is immediate and the recipient is likely to read it shortly after receiving it. If you don't send it at the right time, you run the risk of him not paying Customer Phone Number List attention or, worse yet, annoying him. Controlling email and SMS sending times also means verifying that they are coordinated. If you sent an email two hours ago, it might be a good idea to wait a bit if you want to reinforce that same message with an SMS. Conclusion Developing a marketing campaign means understanding the strengths and weaknesses of the different channels.
Without a doubt, combining them properly will help enhance their strengths and improve results. SMS and email are two channels that have been demonstrating their effectiveness for some time, but for this it is necessary to use them appropriately. In addition to applying the good marketing practices that we talk about in this article, it will be important to evaluate the results and adapt the campaign to them. After all, each target audience is different and marketing is all about knowing them well. Discover the benefits of integrating a chat to your website and its good practices Reading time 7 min web chat It would be a shame to put all your effort into a marketing campaign to attract visitors to your website and have them leave within the first few minutes or even seconds.
Take into account sending times, especially for SMS As we indicated previously, the SMS is immediate and the recipient is likely to read it shortly after receiving it. If you don't send it at the right time, you run the risk of him not paying Customer Phone Number List attention or, worse yet, annoying him. Controlling email and SMS sending times also means verifying that they are coordinated. If you sent an email two hours ago, it might be a good idea to wait a bit if you want to reinforce that same message with an SMS. Conclusion Developing a marketing campaign means understanding the strengths and weaknesses of the different channels.
Without a doubt, combining them properly will help enhance their strengths and improve results. SMS and email are two channels that have been demonstrating their effectiveness for some time, but for this it is necessary to use them appropriately. In addition to applying the good marketing practices that we talk about in this article, it will be important to evaluate the results and adapt the campaign to them. After all, each target audience is different and marketing is all about knowing them well. Discover the benefits of integrating a chat to your website and its good practices Reading time 7 min web chat It would be a shame to put all your effort into a marketing campaign to attract visitors to your website and have them leave within the first few minutes or even seconds.