Post by nusrat12 on Nov 22, 2023 4:38:25 GMT -5
other domains and create a blog on them, instead of working in a subdirectory Of course, having a separate channel, a different domain, might make sense if: the focus of the project is authority and not sales; you want to capture leads in a pain context without mentioning the brand, and then qualify these people; the company already has a lot of traffic on its website and wants to diversify the ways it captures visits. If your company doesn't fit into the above points ( mainly it doesn't have a high volume of traffic ), I would bet that the focus is on ranking and generating visits.
And, making a simple analogy, if you open two stores (far from each other): one with salespeople answering customers' questions (but without selling); and another with sellers just selling. In practice, your customers will have European mobile phone number list difficulty completing the transaction. Either they will have doubts before purchasing or they may have difficulty going to the other channel and finalizing the purchase. In technical terms, if you have two domains competing for the same audience, your company is cannibalizing your content and SEO efforts. How to solve? Make the blog part of your website.
Not producing quality content You already know that content marketing is saturated. But, if we stop to think, it has always been saturated. How long have companies been producing material, television programs, brochures and others to try to capture the attention of potential customers? And doing this by hitting people's pain? In other words, there have always been many sources of information. And we have all always had a wide range of options to inform us. And how do we select that ideal content? What answers our questions? And does it make us take action on our problems? We choose quality content .
And, making a simple analogy, if you open two stores (far from each other): one with salespeople answering customers' questions (but without selling); and another with sellers just selling. In practice, your customers will have European mobile phone number list difficulty completing the transaction. Either they will have doubts before purchasing or they may have difficulty going to the other channel and finalizing the purchase. In technical terms, if you have two domains competing for the same audience, your company is cannibalizing your content and SEO efforts. How to solve? Make the blog part of your website.
Not producing quality content You already know that content marketing is saturated. But, if we stop to think, it has always been saturated. How long have companies been producing material, television programs, brochures and others to try to capture the attention of potential customers? And doing this by hitting people's pain? In other words, there have always been many sources of information. And we have all always had a wide range of options to inform us. And how do we select that ideal content? What answers our questions? And does it make us take action on our problems? We choose quality content .