Tahj Mowry (ICE Phederation), New Girls in Town Pageant (Paramount Television)FIRST PLACE FINISHES 2013-14 SEASON1. ICE (10)
2. ROD (2)
3. SBC (1)
4. PDN (0) (10 in Federal)
5. TEN (0) (2 in Federal)
6. TSN (0) (1 in Federal)
We've had a great start to this sweeps period seeing a number of record performances in the ratings and a lot of series-highs for shows and on this 3rd day of sweeps that was still the case here as ICE put together a powerhouse set of double events on Saturday night with New Girls in Town Pageant and Tahj & Malena Sex Show and both events were headlined and hosted by Tahj Mowry whose become such a huge fucking star in NITRO this season since moving over to ICE after struggling in his previous run over at SBC. You can make an argument right now that Tahj Mowry might be the top male in all of NITRO right now as we speak because he's been responsible for two of tonight's record setting ratings performances.
Well known ICE hater and analyst Charles Barkley said that after tonight Tahj Mowry is the man and is the top guy in NITRO right now as the female scene in crowded but Allison Shields still leads the way but we won't know for sure until the top 25 actor's list is released at Night of Champions.
It's been a huge weekend for the Baby Daddy actors as last night Sam & Brian: Friends stars Jean-Luc Bilodeau, Chelsea Kane, and Derek Theler had really strong premiere for their show and now Tahj Mowry tonight and plus Melissa Peterman has a huge position in NITRO as SBC's Daytime President as well so this cast is very relevant and popular in NITRO right now.
The Carpenters Hour's Jessie J. performs during both the Boston Suicides Pageant and Tahj & Malena's Sex Show. (ICE Starlets)NEW REALITY & VARIETY KING?When it comes to ICE's revolutionary beauty pageant competition which is called New Girls in Town tonight's callbacks special which branded as Boston Suicides for its extremely quick paced style and a take from the exercise suicides got a chance to give everyone including ratings officials at ICE to see how this show truly does in the ratings now that the auditions are finally over. This is the first non-audition show and the show delivered a massive rating beating the previous reality and variety king The Carpenters Hour Finale Event from back in 2012 when that show got 81.66 million viewers. The beauty pageant was able to grab 81.72 million viewers to top it and become NITRO's 5th most watched program. The trajectory for this huge super blockbuster hit which has easily become NITRO's biggest non-scripted show of the season so far has a huge upside and could be a heavy favorite to be the first program to get to 90 million viewers.
The unique thing about this competition is that it really does a great job of bringing the world together to root on their new beauties who will end up becoming NITRO stars one day. The ratings are massive in many countries locally as we saw hints of this when the local market report came out earlier in the season when New Girls in Town forced SBC to move Jaws away from it to Monday nights where it was airing on Tuesdays before. The show did even more than that and inspired rival network ROD to develop their own beauty pageant which has worked for them as well but ICE's pageant has separated itself from ROD right now getting to this level. The show is scheduled perfectly right now on Saturdays because the other side of the world that is in Sunday mornings or afternoons or even early evening hours can watch it on their day of rest as well that's why ICE kept it to air twice a week on Tuesdays and Saturdays because of that factor.
Free Agent Jennifer Garner who attended the tapings in Boston says that the show is so fun to watch and there's amazing talent but she really feels like it works because of the two hosts Tahj Mowry and Lizzy Caplan who do a grand job of playing off of each other and they are extremely funny in a live setting like this. She also liked how casual the event is because at most beauty pageant everybody including the contestants have to dress up in formal gear but at this event everybody from the judges, hosts, and contestants are wearing t-shirts and jeans so it definitely has a different style to it and maybe more hipper especially since they had Jessie J. performing. Jennifer even cracked up that her and hubby Ben Affleck were having beers with the boss Jessica Lowndes at one point during the show for about 10 minutes or so while she was supposed to be producing the show just thanking them for coming out and joking with them and she was like who elses boss does what she just did? LOL!
Analyst Peter McGuire states that this could be NITRO's biggest show to ever come out to-date but there are some major contenders with it like Sheila Carter, The Hour, Diamond Girls, and Youth of Life as we analyze things. This is exactly what Jessica Lowndes had in mind when they first hired her to be CEO is to really take ICE to the next level in the ratings and separate themselves by airing more live events that were done right and had a fresh approach to them. Either way it goes it will be fun to follow its ratings for the rest of the season as the next episode will be boot camp on Tuesday and the next live episode will be on Halloween night as the first class of contenders are chosen.
Later in the night PDN premiered the first ever episode of New Girls in Town After Dark which is basically just like SBC Stars After Dark or for those of you who are familiar with Big Brother's live streams where the contestants are followed live on the cameras well the contestants are followed as they hangout backstage at the arenas conversating with each other or the other ICE actors in the back as they all get ready to leave the arena to go to their hotel rooms. Sometimes they talk strategy about the competition as well so this gives people a chance to see how these beauties do behind the scenes. The first After Dark episode popped in a huge 44 million viewers which made it the Federal Division's 4th most watched program of all-time.
Malena Morgan (ICE Starlets)Another type of show that ICE revolutionized was the sex special which is basically an adult variety showcase featuring various stars setting up an entire to build the last part of the show where they do risque stuff and strip naked in front of a crowd of thousands of people on live television. The very first sex special which aired on Saturday November 7, 2009 with Megan Fox who hosted the last sex show was just an anomaly act as Megan Fox did it the following year as well but with that season getting cancelled out ICE started making plans to start involving more stars and doing it more often during the year so when Lyndsy Fonseca did her sex show on Tuesday May 1, 2012 it changed the game completely. Now you see a number of networks running risque adult programming in NITRO. Hell even on Saturday night you had ROD and SBC running porn-related programming and TEN had Britney Spears host the adult hour but not in the nude of course. On this particular Saturday this was going to be the first co-ed sex show as it was going to feature a male for the first time ever in Tahj Mowry and his co-host being pornstar Malena Morgan who is only 20 years old as they would be hosting the show together as a couple who would have live sex in the front of the crowd so this was some historic stuff here. These sex shows have continued to deliver record ratings time and time again and Saturday was no different as Tahj & Malena delivered a sex show record
83.23 million viewers in late night hours in the Diamond Girls or as some fans call it the main variety weekly showcase timeslot of the week sort of similar to Saturday Night Live running live for an hour and a half. That record place it third all-time only behind BOTNS and Youth of Life's premiere last week.
For Malena Morgan she's got a chance to become a huge star out of this as she was on center stage getting introduced to a number of new viewers. Malena also plays in the WFL for her hometown team Tampa Sol as their star quarterback.
The next sex special features the boss Jessica Lowndes in a collaboration show to celebrate Allison Shields' 18th birthday with Prince performing at ICE's last show at the Metrodome in Minneapolis before the building gets demolished in January.
An arena record crowd of 21,414 people at TD Garden in Boston gets pumped for the tapings. (Paramount Television)In the rest of Saturday's ratings action capping off ICE's action they had huge showings for their comedies as Jaime and Young Girls hovered around 50 million viewers leading off but the real story for them was how Youth of Life really took the lineup to the next level up to 75 million viewers and Molly in South Philly held 99% of a huge lead-in now that's sick. In late night for ICE they ran episodes of Pretty Thieves and We've Got Each Other in special timeslots to get extra exposure behind a huge lead-in.
Coming in second was SBC who had another good solid week from their drama lineup all hanging around 40 million viewers against huge competition. Growing Pains has really been doing well for them since Mario Idol left the show as he's at ROD now. Heather will air the third and final part of the 3-part premiere next Saturday so that can help this lineup even more. In late night there was a bit of a struggle due to the huge competition but the standout was Austin Mahone's new late night music show which grew out of Nathalia Ramos' sex show which was setup to fail going against Tahj & Malena. Nathalia Ramos star power has really diminished since TCC folded as a network. Natty was pushed real hard by them as she was getting into trouble and spent most of last year locked up in jail but since coming back she's been lost at SBC so this does raise concerns obviously about her star power. SBC is still looking for someone to host a sex show to huge success but the problem they might have is that they need to turn them into specials that way people can see different hosts and keep it fresh. ICE knew this ahead of time not to do sex shows like this every week because the viewers are spoiled by it. Back to Austin Mahone though the guy has been a huge surprise really coming through for SBC maybe he'll be like their Tahj Mowry and climb up the ladder fast and quickly.
ROD has been very average on Saturdays as they really haven't worked this night out well but their comedy block is being moved to WCN next week which debuts this Saturday in the Federal Division. so this lineup will probably be more based around The Carpenters Hour Juniors. Super Crews got hit hard by competition in late night but Gillian & Joannie and the porn hour did very well to close out the night.
DISAPPOINTING START FOR BIG BROTHER BUT WAY BETTER THAN SURVIVAL ISLANDSpeaking of the Federal Division, they were led by PDN again who aired what looks like their final WFL game before most of the games switch over to Sundays next week and the rating popped huge towards 40 million viewers behind a really strong showing of the network premiere of Heather 2 which is getting overplayed right now for Halloween and to prep the viewers for the new premiere of the Heather series on SBC next week. TSN had the World Series and this series has done some pretty low ratings getting beat by the competition handily but for TSN it still helped them get into fifth place. TEN ran the premiere of Big Brother US and even though it did above average ratings it could've been stronger but the competition against it might've been too much. If Big Brother can hold these ratings the next couple of weeks then these numbers will be decent. Part of the problem was it premiered on an island by itself with no help but it did way better than Survival Island so this is still a very good sign.
In the late night scene SBC Stars After Dark did well and Michael & Leary unfortunately was under the Mendoza Line (16 million viewers) but didn't bleed really at all so it can remain there for now. TSN already announced the cancellation of Guys with Kids and Randy Taylor might've gotten its last shot. TEN's Adult Hour was a huge surprise though as it did very well for those 4 hours, well beyond people's expectations. Looks like Britney Spears little war with the head programmer over at RTN got viewers to watch her 4-hour show.
Tomorrow will be a bit of a chill night as The Carpenters Hour wraps up auditions in Boston with Overnight Nurses Halloween event to follow. Diff'rent Strokes and Gimme a Break! get a boost out of the World Series. TEN has more Big Brother. LA Passions gets the soap boost over on ROD. Not too much going on tomorrow but Monday we will have 9 networks in action.
The dominance displayed here by ICE is shown here in the most watched program chart (October 12, 2009-October 26, 2013):
