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Post by proxio on Sept 11, 2014 21:38:17 GMT -5
 Ladies and Gentlemen, The Fabulous Stains (1982) (Paramount Pictures) |
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Post by proxio on Sept 11, 2014 21:38:26 GMT -5
ICE got the job done for SBC giving them one of their highest daytime ratings all year for The Rosie O'Donnell Show which hit a new high 13.28 million viewers helping SBC get into 2nd place in that 11:30am half-hour only trailing Carrie Underwood who won the noon talker battle beating Arielle Kebbel over on ICE.
Megan Fox, Hayden Panettiere, Marie Avgeropoulos, and rookie Kyla Ray all brought in their huge star power and elevated Rosie's ratings which needed a boost after SBC had been struggling this season to find a talker to compete with Arielle and Carrie in that late morning/early afternoon slot. This was a huge test for ICE to see if their stars could crossover to another network and help deliver the ratings. There will be another chance to elevate Rosie's ratings later in the week as Lucy Hale who is a top 25 star in NITRO will be performing on the show and Tahj Mowry who has been a huge ratings magnet will also be on that show along with young stars Ciara Bravo and Paris Jackson. With curiosity of how Paris will act on Youth of Life next week expect her to deliver the numbers as well.
The question now sets up to be can ICE duplicate a number similar to this or even grow on it.
For Jennifer Aniston's second official day as SBC's new CEO she has already made big moves like releasing Alyson Stoner and sending her over to ROD and now her Tuesday lineup in daytime looks much improved as the shows behind Rosie performed decently but SBC needs to get them more in competing territory against ICE and ROD who are blood bathing each other everyday for first place. SBC took a note from ICE's concert series on Mondays and put the Popular Girls on there and the ratings reflected some growth.
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